With more than 2.3 billion active users and more than 1.9 billion mobile users globally, social media presents a huge opportunity for brands.
In fact, 83 percent of all marketers say they use social media as part of their marketing efforts.
If you're a business owner, you probably have a Facebook page and maybe even a Twitter account. But are you actually using social media to its full advantage?
Here are 5 tips for leveraging social media to create real-life results for your business:
1. Extend your online reach
Social media networks gather a huge amount of information about users, which can then be used by advertisers to target specific audiences. This helps connect your ad with the most relevant users, thus increasing its effectiveness.
Advanced targeting can be done in a number of different ways. You can target mobile users based on their location, demographics or what they’re searching for. So if you want to reach new moms in the Charleston area who have been searching for new cars – you can do that.
Or, you can reach audiences based on actions they’ve taken online. With social media marketing, you can reach out to users on platforms like Facebook who have expressed interest via their online behavior with similar services or products.
2. Try something new
Social media is constantly changing and evolving – so your social media marketing strategy should, too. Don’t be afraid to play with new tools and platforms to see what works best for your brand and intended audience.
Here are some of the biggest social media marketing trends you can expect to see in 2017:
Livestreaming video – try Twitter’s Periscope, Facebook Live or Instagram’s Stories.
Chatbots – use Facebook Messenger to create your own chatbot and provide automated customer service.
Expiring Social Content – Create short video stories on Snapchat (150 million daily users or Instagram (500 million monthly users)