Sponsored by: LENNAR
By: Brian Sherman
Have you ever been in the market for a new house, reached an agreement on a price, then chosen all the options that would eventually combine to create the home of your dreams? When you went to sign on the dotted line, was the price of the home much higher than what you originally agreed to pay?
A common theme in the building industry is that buying a house is a complicated procedure, which means you might as well get used to paying more than you thought you expected to pay. That’s not the case, however, with Lennar, where, according to Charleston-area Sales Manager Guy Ackerman, “Everything’s Included.”
Lennar, which has been around since 1954 and builds in the neighborhood of 700 homes a year in the Charleston and Myrtle Beach areas, makes the buying process as simple and as enjoyable as possible by including everything in the base price of its homes, from granite countertops, to hardwood and tile floors, tray ceilings, separate showers and garden tubs, double vanities, refrigerators, 30-year architectural shingles and stainless steel appliances – and more.
Ackerman points out that buying a home should be as easy as 1-2-3: finding a home that works for your family; locating a desirable home site; and paying a price you can afford. The rest, he says, you can leave up to Lennar.
“Lennar is seeking to make the process easier and more enjoyable by providing our buyers with additional value,” says Ackerman, who has been selling homes for 15 years. “With some builders, everything is an option, but, with a Lennar home, most of those things are included. We can walk a customer into a home and say, ‘Here’s the price. Everything you see is included.’”
Lennar builds in a variety of communities in the Charleston area, including Wentworth Hall, Hunters Bend, Spencer Creek Woods, Coosaw Preserve, The Coves at Lakes of Cane Bay, Lindera Preserve at Cane Bay Plantation, Fairmont South, Moss Grove and Royal Palms in Mount Pleasant. Homes range from 1,282 square feet up to 3,871 square feet and cost from the $170s to the high $300s. Keep in mind that those prices include just about every option a home buyer would want.
“In some cases, the options that are included with Lennar would add $30,000 to $40,000 to the price of the house with other builders,” Ackerman points out.
“Lennar has always done business this way,” he adds. “This has always been Lennar’s strategy. Our theory is that if 90 percent of home buyers are choosing a specific option, we would like to include it as standard.”
Ackerman points out that the options Lennar offers as standard are constantly evolving to keep up with features home buyers seek. For example, Lennar homes have long included backsplash in the kitchen, but now the backsplash is stylish subway tile. And Lennar is currently offering a variety of new colors for granite countertops.
“We’re always trying to stay in front of the curve with the latest trends to adhere to the buyer’s needs and wants,” Ackerman says.
Lennar builds homes in 17 states in more than 40 of the finest markets in the nation. Lennar’s home plans demonstrate its commitment to its customers by showcasing outstanding new home construction and a dedication to excellence in home building.
For information on other Lennar communities, visit www.Lennar.com/Charleston, or contact New Home Consultant Bekah Saatzer at (843) 514-8295.