How to Make Search Marketing Work for Your Business

The internet has changed every aspect of our world, including advertising and marketing. Today, it's not enough to rely on traditional print or even TV ads - you need to be seen in the digital space to reach a modern audience.

And the best way to be seen on the internet? Search engine marketing.

Also known as "paid search," SEM refers to ads purchased on search engines in order to increase traffic to your webpage. In other words, you can pay to show up in better search positions on Google, Yahoo and Bing in order to reach a wider audience.

Another key aspect of SEM is Search Engine Optimization. This is the use of key words and phrases to ensure your business shows up in top spots organically on directories, maps and search.

Interested in making SEM and SEO work for your company? Here's what you need to know:

1. How can search marketing benefit my business?

There are over 3.5 billion searches each day on Google alone – and a majority of people don’t look past the first few results. With effective SEM and SEO strategies, you can ensure you’re the one people see instead of your competition.

An SEM campaign also lets you accurately track traffic from paid ads and search results, so you know if it’s working and can adjust accordingly. This kind of immediacy is crucial in our current digital landscape. Plus, it allows you to try new, innovative approaches without too much investment.

Finally, SEM campaigns give you the power to target better than ever before. For example, if you own a restaurant, you can select specific areas in your local market and only show up for those users. This saves money, allowing your ad budget to go further.

2. How do I get started?

One way to kick start your digital marketing efforts is by utilizing a service directly through a search engine, like Google AdWords.

While this DIY route is an easy way to dip your toes into SEM, the best results come from a full-service program like the Post and Courier’s digital agency. Their team works with you to create personalized marketing strategies, offer expert advice and deliver results that can be tracked.

The Post and Courier’s digital agency understands all the latest marketing techniques, including SEO and SEM, and can help you reach new audiences, build your brand and stand out from the competition.


To learn more about the Post and Courier’s SEM and SEO program, visit , call 843-745-5883, or send us a message below!