Five Ways to Make Gift Cards More Personal

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When in doubt while holiday shopping, go with a gift card. Gift cards provide a convenient way to ensure people of all ages ultimately get something special. Even though gift cards are an easy option, like giving cash, they may seem like impersonal gifts. However, gift-givers can explore these ways to add a personal touch to the gift card.

Make your own gift card. Companies including Visa and MasterCard enable gift-givers to personalize cards with their own photos. Shoppers also can choose from predesign galleries to present a card that has a little more flair.

Choose a popular store. Rather than buying the first gift card you see, select a card for a specific store your loved one likes. For example, if the person is an outdoors enthusiast, a gift card to L.L. Bean may be perfect. If he or she wants to be the next top chef, money toward Williams Sonoma is fitting.

Wrap it in a unique way. Find a unique way to wrap it. After all, that will make the gift card a gift within a gift. You can make it even more exciting by designing a scavenger hunt with clues on where to find the hidden gift card.

Assemble a gift basket. Add a few extra treats to a basket with the gift card that ties into a theme. If the gift card is for a boating or fishing retailer, place tackle, a floating key ring or a dry storage bag in the gift basket.

Add a sweet message. Attach a greeting card and share a few sentiments about why you chose that gift card. This is a perfect way to make the gift more personal and will help show that time was taken to select the item.

The National Retail Federation and Prosper Insights & Analytics reassures that gift cards are one of the most popular entries on holiday wish lists each year. Making the gift a bit more personal can increase the enjoyment factor even further.